Rebranding Programs

Your brand standard. Everywhere

A rebrand isn't finished until every location in your portfolio looks exactly right. RJB specializes in executing rebranding programs at portfolio scale, taking the new standard developed by your brand team and delivering it consistently across every site, whether that's 10 locations or 400.

We coordinate signage removal and installation, finish updates, fixture replacement, and equipment changeovers under a single program management structure. Your brand team sets the standard; RJB makes sure it's met at every single location, documented with photos, and signed off before we move on.

Rebranding programs live and die by scheduling. RJB builds rollout calendars that sequence locations by region and operational window, so your new brand identity rolls out in a controlled, coordinated wave, not a chaotic scramble across time zones.

What's Included

Every element. Every location

Signage & Graphics

Interior and exterior signage removal and installation to brand standards, coordinated with your brand team and executed across every location. Demolition, substrate repair, and new sign install in one scope.

Fixture Replacement

Old fixtures out, new in, on the timeline your reopening date demands. RJB coordinates removal and install as one sequence, so there are no scheduling gaps between them.

Finish Updates

Paint, wall coverings, flooring, and ceiling finishes updated to the new brand palette at every site in the portfolio. Our paint teams ensure color accuracy and consistency across every location.

Equipment Coordination

We manage the logistics of equipment swap-outs alongside construction so your rebranded locations open complete, not in stages. Delivery, install, and startup coordination handled as part of the program.

Rebranding Programs

Your brand standard. Everywhere

Every element. Every location

Ready to roll out your new brand?